Tempur Pedic came to us in need of a series of videos to launch their newest luxury mattress: the ActiveBreeze. Over the course of a week and three terabytes of footage, we put together a ten part video series (versioned for all sizes of screens) highlighting the features and benefits of the new mattress. I oversaw script on set, produced post, and led editorial to shape a clear, feature-driven story for national TV, web, and social. The series contributed to the product surpassing its initial sales projections.